A.1
Origin Story
The originating moment(s). What the founder saw, what they were doing before, the pivot point. ~150–250 words. Used in founder pitches, JDs, hiring conversations, and the about page.
Needs answering 1 words
A
Foundation — the why
Demo Co · narrative section
approved 1 / 5 answered
20% of sub-blocks have content
What this section does
The foundational beliefs, mission, and origin story. Why this company exists at all. Used in founder pitches, investor decks, JDs, the about page.
Process — what to do
- 01 Confirm founder interview transcript is uploadednarrative-{slug}/transcripts/founder-{name}-{date}.md
Drop the Granola export here. Filename pattern matters.
- 02 Run the founder transcript reader/transcript-read-founder
Extracts candidates grouped by target — A.1 origin-story, A.2 mission, A.3 why-we-exist, A.4 what-we-do, A.5 what-we-believe.
- 03 Open the candidates filenarrative-{slug}/extraction/founder-candidates.md
Review candidates per sub-block. Verbatims with source line numbers.
- 04 Draft each sub-block in Claude/draft-section a-foundation
Claude proposes a draft from the candidates; you edit, lock the language.
- 05 Set frontmatter status to drafted, then approvedstatus: drafted → status: approved
Phase 5a editorial review with founder upgrades to approved.
Sub-blocks
A.2
Mission
Single sentence. Aspirational. Used in tagline-adjacent contexts.
Needs answering 1 words
A.3
Why We Exist
Causal / strategic argument. ~100–150 words. Used in investor decks, founder pitches, JDs.
Answered 36 words
A.4
What We Do
Operational description. ~50–100 words. Used in product pages, sales pitches.
Needs answering 1 words
A.5
What We Believe
Belief statements. 3–5 short statements that pillars later link back to. Each is a stake in the ground the company is willing to defend publicly.
Needs answering