B
Identity — what & who
Demo Co · narrative section
drafted 0 / 10 answered
0% of sub-blocks have content
What this section does

Strategic positioning: category, ICP, wedge, anti-positioning, plus three lengths of company description (50/100/250 words). The clearest expression of where the company fits in the market.

Process — what to do

5 steps
  1. 01
    Confirm Phase 2 audit + Phase 3 extraction are locked

    Identity needs both internal voice and external market context as input.

  2. 02
    Run the synthesis pass
    /synthesis-pass

    Surfaces the 6 positioning tensions: category, ICP, wedge, why-now, why-us, anti-positioning. Each with ≥3 candidate framings.

  3. 03
    Resolve each tension in the dashboard inbox

    For each tension: review evidence, choose one framing OR write a new one. Decision logged to decisions/log.md.

  4. 04
    Draft each sub-block in Claude
    /draft-section b-identity

    B.1.1–B.1.4 from tension decisions; B.2.1–B.2.3 (50/100/250-word descriptions) derived from the locked positioning.

  5. 05
    Phase 5a review with founder + key approvers

    Identity is the most-scrutinized section. Plan for revisions.

Sub-blocks

0 of 10 answered
B.1
Strategic Positioning
Needs answering
B.1.1
Category

The category we say we're in. Followed by the alternatives considered, and why we chose this category over those.

target: identity.category sourced from: founder + audit § 1
Needs answering 2 words
B.1.2
ICP
target: identity.icp sourced from: founder Q17, Q18, Q23 + audit § 6 + customer extract
Needs answering 7 words
B.1.3
Wedge

The specific entry point. What's true about a fit prospect that makes them definitely choose us. The thing only this company can credibly claim.

target: identity.wedge sourced from: founder Q8, Q15, Q26, Q38 + audit § 8
Needs answering 1 words
B.1.4
Anti-positioning

What we explicitly are NOT. Includes "What We Don't Do" scope statement.

target: identity.anti-positioning sourced from: founder Q10, Q26, Q39 + audit § 2
Needs answering 1 words
B.2
Company Descriptions
Needs answering
B.2.1
250-word version

Used in: investor decks, formal partnerships, longer press contexts.

target: identity.company-descriptions
Needs answering
B.2.2
100-word version

Used in: press boilerplate, JD intro paragraphs, partner briefs.

target: identity.company-descriptions
Needs answering
B.2.3
50-word version

Used in: bio blurbs, podcast intros, short emails.

target: identity.company-descriptions
Needs answering
B.2.4
Verbal cadence notes

How each version reads aloud. Where to pause, what to emphasize, what NOT to say in conversation that's safe to write.

Needs answering