D.1
Strategic Vision
Forward-looking. Where we're going. The company narrative at the 3–5 year horizon.
Needs answering 1 words
Strategic vision and unfair advantages. The angle the company plays from. Used internally for strategic alignment and externally for vision-led pitches.
If the founder transcript is light on Q41–Q44 (vision set), schedule a 30-min follow-up.
Sales lead, product lead, CMO — their reads on 'unfair advantage' often differ from founder's.
Most subjective section. Expect heavier editorial work from you.
Strategic-vision language is often re-written 2–3 times.
Forward-looking. Where we're going. The company narrative at the 3–5 year horizon.
Current-state proof of the vision. What's hardest for a smart competitor to replicate today. Distinct from Vision (which is forward-looking).