G
Voice & language
Demo Co · narrative section
drafted 2 / 13 answered
15% of sub-blocks have content
What this section does

The most multi-sourced section. Voice descriptors, 5+ tone variations, preferred vocabulary, banned phrases, founder voice samples, story bank. Every team member, external agency, and LLM tool reads this.

Process — what to do

5 steps
  1. 01
    Confirm voice samples library is built
    extraction/voice-samples-library.md

    3000+ words of founder verbatims, tagged by tone.

  2. 02
    Synthesis must have surfaced voice_candidates

    descriptor candidates, tone samples per mode, vocabulary candidates, banned phrase candidates.

  3. 03
    Lock 3–5 voice descriptors
    /draft-section g-voice-and-language

    Each with a do/don't pair. Founder must approve in Phase 5a — voice is identity.

  4. 04
    Draft each tone (technical / consumer / regulatory / recruiting / founder-visionary)

    Skip tones that don't apply. Add 0–2 custom tones if the engagement needs them.

  5. 05
    Curate vocabulary + banned phrases recurring

    Initial set from synthesis; refined continuously through Stage 7 as drift surfaces.

Sub-blocks

2 of 13 answered
G.1
Voice descriptors

The company's signature qualities. 3–5 descriptors, each with a do/don't pair to keep them concrete.

target: voice.descriptors sourced from: founder Q43 + audit § 4 (competitor voice benchmarking) + listening to founder transcripts
Needs answering 4 words
G.2
Tone variations
Answered 46 words
G.2.1
Technical / expert
target: voice.tone-variations.technical
Needs answering 4 words
G.2.2
Consumer / buyer

(Same template.)

target: voice.tone-variations.consumer
Needs answering
G.2.3
Regulatory / legal / formal

(Same template. Skip if not applicable to this client's industry.)

target: voice.tone-variations.regulatory
Needs answering
G.2.4
Recruiting / employer brand

(Same template.)

target: voice.tone-variations.recruiting
Needs answering
G.2.5
Founder / Visionary / Thought-leader

The voice used when the founder or designated spokesperson is operating in industry-shaping mode (keynotes, founder bylines, podcasts about category future, panel appearances).

target: voice.tone-variations.founder-visionary sourced from: founder Q42 + podcast transcripts
Needs answering
G.2.6
Custom slot 1 (per engagement)

(Same template.)

target: voice.tone-variations.custom-1
Needs answering
G.2.7
Custom slot 2 (per engagement, optional)

(Same template.)

target: voice.tone-variations.custom-2
Answered 27 words
G.3
Preferred vocabulary

Terms with definitions. Words the team should use deliberately, in the company's voice.

target: voice.preferred-vocabulary sourced from: customer extract (especially Path C public reviews) + founder transcript + audit § 5 (uncrowded terms)
Needs answering 4 words
G.4
Banned phrases

With reasons (so external agencies apply principle, not just rules).

target: voice.banned-phrases sourced from: founder Q10 + audit § 5 (overused / crowded) + team interviews (drift signals)
Needs answering 5 words
G.5
Founder voice samples

5–10 canonical verbatim quotes from founder, tagged by tone context. Linked to `extraction/voice-samples-library.md` which holds the full 3,000+ word library.

target: voice.samples sourced from: extracted from founder interview + Phase 2 founder content (podcasts, blogs)
Needs answering 5 words
G.6
Story Bank

Internal/illustrative anecdotes. Founder formative stories, illustrative scenarios, team/company moments. Distinct from the Customer Success Library — these stories are not customer-attributed and don't require external approval.

target: voice.story-bank sourced from: founder Q27, Q39, Q42, Q43 + team interviews
Needs answering 3 words